Hummel is a heritage sportswear brand founded in 1923, renowned for its iconic chevrons and bold retro football kits that blend Scandinavian design with global football culture.

• Founded in Hamburg, Germany by Albert and Michael Messmer, Hummel began by producing football boots—among the first in the world.
• The brand later relocated to Denmark, where it became deeply embedded in Scandinavian football culture, especially through its long-standing partnership with the Denmark national team since 1979

Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Red Star Belgrade, Tottenham Hotspur, Southampton, Aston Villa, Benfica and the Danish national team.